Research Articles

As consumer preferences increasingly emphasize emotional connection and cultural identity, jewelry design has placed greater focus on cultural symbolism and expressive qualities. This study sought to advance wooden jewelry design within a sustainability assessment framework, using natural and cultural element symbols as the core foundation, and to construct a systematic research process from element extraction to design verification through interdisciplinary approaches. First, natural and cultural element symbols were systematically classified, and users’ Kansei vocabulary related to wooden jewelry was collected and structured via the Affinity Diagram Method to identify emotional requirements. The Priority Ranking Method was then applied to quantify these requirements, followed by the use of Quality Function Deployment  to map Kansei vocabulary to element symbols, enabling the selection of core elements and the development of three design proposals. An evaluation model was subsequently established using the Entropy Weight Method, while Grey Relational Analysis was employed to determine the optimal design, which was further validated through user testing. These findings demonstrate that this framework effectively translates natural and cultural elements into a design language for sustainable wooden jewelry, offering methodological insights into integrating traditional craftsmanship with contemporary design practice.