AbstractWood plastic composites are complex, anisotropic, and heterogeneous materials. A key to increasing the share of the WPC materials in the market is developing stronger, highly engineered WPCs characterized by greater structural performance and increased durability. These are achieved by enhanced manufacturing processes, more efficient profile designs, and new formulations providing better interaction between the wood particles and the plastic matrix. Significant progress in this area is hard to imagine without better understanding of the composite performance and internal bond durability on the micro-mechanical level, and reliable modeling based on that understanding. The objective of this paper is to present a brief review of promising material characterization techniques based on advanced imaging technologies and inverse problem methodology, which seem particularly suitable for complex heterogeneous composites. Full-field imaging techniques and specifically X-ray computed tomography (CT) combined with numerical modeling tools have a potential to advance the fundamental knowledge on the effect of manufacturing parameters on the micromechanics of such materials and their response to loads and environmental exposure.