Abstract
The pulp and paper industry has a fantastic potential to become the first and possibly the only truly “evergreen” industry. Our raw material is renewable, we apply sustainable forest operations, within the next decade our mills will be ecologically balanced, and our products are non-toxic and recyclable.
It is up to ourselves to “do-it-ourselves”, to take charge and to find new solutions which will prepare us for a future full of trend-breaks.
The key is knowledge and competence. Our fundamental task is to build up the knowledge-base that will be necessary if we are to proceed and if we want success.
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