Wood is our material of choice for sustainable and environmental friendly construction and manufacturing of products. Wood has excellent properties for reuse, realized and implemented through a cascading utilization, introducing intermittent product lives. In contrast, wood waste is still a heavily under-valued resource in North America. With current practices of sourcing virgin wood at lowest cost and few efforts to shift wood out of the single-use convenience mode of utilization, true innovation is unlikely to occur. Technical problems have been assessed and solved. What remains is collecting and combining unintelligently scattered and hidden information about wood utilization into a single place. And, if connecting a complimentary feedstock supply to our current industries remains a challenge, then innovation must happen on the product-side too.