AbstractThe effects of ground calcium carbonate (GCC) modification through the polyelectrolyte multilayering technique on deposition kinetics were investigated. The surface charge of GCC particles was changed from negative to positive through Layer-by-Layer (LbL) multilayering with polyelectrolytes on GCC particles. The LbL multilayered GCC particles could deposit onto negatively charged cellulose fibers due to electrostatic attraction. Deposition kinetics followed modified Langmuir kinetics, which describe the dynamic equilibrium of deposition and detachment of the particles. The multilayer that had more affinity to the fibers had the higher deposition rate constant. The multilayer with a branched polyelectrolyte showed a low detachment rate constant compared to the linear polyelectrolyte, which led to a high equilibrium deposition amount for the particle. Application of high shear had adverse effects on deposition. However, LbL multilayered GCC particles showed reversible deposition characteristics after lowering the stirring speed.